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es.khnprqpw ssbtry.nvpvegncPatricia Le GoffUrban Environment Assistant+33...
Environment friendly

Caring for the environment

JCDecaux goes out of its way to optimise the use of natural resources, to closely manage its consumption of water and energy, to limit the environmental impacts of its operating activities and to maximise the recycling and reuse of its waste.JCDecaux pays particular attention to the choice of its suppliers on the basis of the Group's economic as well as qualitative, environmental or ethical values. Regular audits are carried out to ensure that progress is continuing and that measures are in place to comply with the Group's Ethical Charter, the regulations currently in force and working conditions.JCDecaux also fully assumes its responsibility in the day-to-day management of its operations. The company actively encourages its employees to adopt responsible, eco-friendly gestures, working through its Ecoreflex initiative, for example, or its smarter driving campaign.A number of initiatives are currently being evaluated with a view to expanding the range of environmentally friendly products and services made available by the Group for its employees.

Manging for the environment

The JCDecaux research department is continuously seeking ways to reduce the power consumed by our street furniture.For scrolling panels, savings of up to 60% are obtained thanks to the use of optimised mechanised systems.

Improvements made in 2008 included a redesigned toilet (the "Jouin") model which makes use of natural light. The reduction in power consumption is around 30% compared to the Hydra model, one of the Group's most commonly installed toilets. In the UK, JCDecaux Airport worked closely with suppliers to optimise lighting in this highly specific environment. The introduction of LED lighting will, in 2009, allow a major reduction in electricity consumption in each advertising site.
The work of JCDecaux's Research and Development Department also focuses on the inclusion of renewable sources of energy to contribute to the lighting needs of the Group's street furniture, including bus shelters. In 2008, JCDecaux has installed nearly 1,900 bus shelters around the world, including some 700 in the United Kingdom.

Keeping the use of water under control

JCDecaux provides an ecological maintenance system for its street furniture based on the use of rainwater or distilled water, a solution that boasts substantial cleaning power and makes it possible to reduce the use of detergents.Rainwater recovery tanks have been installed in the Group's agencies with a view to optimising the use of natural resources. At the end of 2008, we had increased our rainwater recovery capacity by 35% from the previous year, to over 400,000 litres in France and Belgium.
The Group is investigating the possibility of systematically incorporating water collectors into its street furniture. Rain collectors after being incorporated into in the Paris advertising columns, are also included into new toilet units to be rolled out in 2009.

JCDecaux innovates by fitting its poster display columns with systems designed to collect rainwater that is subsequently used to wash the street furniture.

Recycling waste

The objective to recycle street furniture at the end of their useful lives influences the technical and technological options from the initial design stage.
JCDecaux favours a modular design for its street furniture that makes it easy to separate the sub-assemblies with a view to optimising recycling potential, and pays particular attention to the careful management of the waste created at every stage in the life cycle of its different products.Waste is subject to a selective sorting system on the production and operating sites in accordance with the regulations currently in force in each country and using the available recycling and processing channels, for example, for the recovery of posters, fluorescent lamps, packaging, water, iron, aluminium, glass and rubble.
Recycling containers have been installed on our sites. In the United Kingdom, the 2009 target is to reduce the amount of landfill waste by 5% compared with the 2008 total.Since 2005, the Group's Norwegian subsidiary has been involved in the national Eco-Lighthouse programme (the "Miljofyrtarn" initiative) launched to reduce the environmental impact of business organisations in terms of waste reduction but also in terms of reducing the consumption of water and electricity. The volume of waste has been cut by 50% since 2005, and 100% of the remaining waste is recycled.recyclés.For the production of posters carried out directly by JCDecaux (cultural posters and city maps), the Group makes a point of choosing as far as possible products derived from responsibly managed forests compliant with recognized labels (PEFC, FSC, CSA-SFM). In France, for example, only 20% of all the billboard posters are under the company's direct responsibility, and the paper used is eco-labelled. The advertisers choose their suppliers directly and the posters are then merely processed in JCDecaux's workshops for assembly and distribution.

Carbon policy

The Group wants to implement a carbon policy on a gradual basis, capable of being adapted to the particular circumstances of its different subsidiaries.
Structural actions are under investigation. Already, we have rolled out a series of specific actions in many countries
We will draw up our first Group carbon balance sheet in 2009, based on 2008 data. Data on CO2 emissions are reported in this year's Carbon Disclosure Project..
For example, the Group is promoting the gradual introduction of clean vehicles into its fleet, especially in respect of CO2 emissions. In renewing and developing our vehicle fleet, we look for cleanest available vehicles that will do the job. We had 273 environmentally-friendly vehicles on the road in 2008. This was a 15.6% increase on the previous year.
  • In France, approximately one hundred more eco-friendly vehicles electric cars or natural gas vehicles were introduced in 2008.

  • In the United States, the acquisition of all new company cars for management staff has favoured hybrid models. Almost 30% of this fleet will be hybrid by the end of 2008.

  • Carbon emissions related to the use of the fleet of vehicles allocated to executive staff in Norway are offset through the leasing company that purchases certified carbon credits within the framework of the Clean Development Mechanism defined by the Kyoto Protocol.

In Strasbourg, the Group has 9 vehicles driven by natural gas on the roads, and this total is planned to double in 2009; in Toulouse, there were 6 natural gas vehicles in service in 2008.The Group's environmental approach involves ongoing research into ways to make travel more efficient, including by the use of environmentally-friendly logistical systems, The programme to reduce fuel consumption as well as the tracking of our fleet movements are initiatives that allow for the reduction of our carbon footprint.
The street furniture maintenance solution that will be proposed by JCDecaux Netherlands by the end of 2008, will make it possible to optimise maintenance rounds and to reduce the carbon footprint related to transporting the necessary water. Before: a single supply point After: optimised maintenance logistics.Efforts have also been made to reduce the amount of energy consumed by buildings.
  • In the Netherlands, the number of light bulbs necessary for lighting the warehouses was cut by almost

  • 40% in 2008. Concerted efforts have also been made to reduce the energy consumption of our buildings.

  • In the United Kingdom, the aim is to reduce the amount of energy consumed by office buildings and depots by 10% by the end of 2009 compared with 2008.

Among the different actions promoted by the Group, the following are worth mentioning in France:
  • Completion, in 2007, of the carbon audit of our activities, using the method officially recognised by ADEME (the French environment and energy management agency),

  • The voluntary offsetting of CO2 emissions related to street furniture operating logistics (Bordeaux),

  • The acquisition of "green electricity" ("green certificate") for use in street furniture (Bordeaux).

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